Tools & Platforms:

Google Analytics 4 (GA4)
Google Task Manager
Excel
Google Sheets
Tableau
SQL(BigQuery)
Python
R
Git/Version Control
Jupyter Notebook

Core Skills:

Data Quality & Validation
Dashboard & KPI Development
Web Analytics
User Behaviour Analysis
Margin & Product Data
Stakeholder Communication
Data Storytelling
Agile / Scrum

Data Analyst

Data Processing + Visualisation + Actionable Insights.

Hello I'm Jen,

I'm a Data Analyst and visualisation expert with a background in Frontend Design (UX / UI), working across SaaS, websites, and digital products. I specialise in web and e-commerce analytics, from conversion rates, bounce rates, and funnel drop-off to AOV, session quality, and user behaviour, then translating those metrics into clear, actionable product and growth decisions through data storytelling. I collaborate cross-functionally, bridging the gap between data, design, and stakeholder communication.

A bit more about me:

Active PyLadies Member,

Avid Tea Drinker,

Snowboader,

Stand Up Paddle Boarder,

Zombie Film Enthusiast,

I LOVE hanging out with my dog, Toby.

Tools & Platforms:

Google Analytics 4 (GA4)
Google Task Manager
Excel
Google Sheets
Tableau
SQL(BigQuery)
Python
R
Git/Version Control
Jupyter Notebook

Core Skills:

Data Quality & Validation
Dashboard & KPI Development
Web Analytics
User Behaviour Analysis
Margin & Product Data
Stakeholder Communication
Data Storytelling
Agile / Scrum

Projects

E-Commerce Analysis Identifying & Improving Sales Performance and Customer Retention

Excel
SQL

Go to Project on Github arrow right icon

Product Subscription Analytics: Pricing Impacts, Funnel Analysis and Product Forecasting

Google Sheets

Go to Project on Github arrow right icon

Row Health Marketing Insights: What strategy should we apply to future campaigns?

Tableau
Excel
Google Slides

Go to Project on Github arrow right icon