Product
& Growth Analyst
Data Processing + Visualisation + Actionable Insights.
Hello I'm Jen,
A Product & Growth Analyst with a Frontend Design background (SaaS and digital products), so I look at numbers the way a designer would: what is the person behind this metric actually trying to do? I work mostly with web and e-commerce analytics (conversion, funnel drop-off, AOV, session quality) and turn it into clear product and growth decisions through data storytelling.
I'm used to working across data, design and stakeholders, so I can explain findings to people who don't live in spreadsheets
A bit more about me:
Active PyLadies Member,
Avid Tea Drinker,
Snowboader,
Stand Up Paddle Boarder,
Zombie Film Enthusiast,
I LOVE hanging out with my dog, Toby.
Tools & Platforms:
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Google Analytics 4 (GA4)
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Google Task Manager
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Excel
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Google Sheets
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Tableau (BI Tools)
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SQL(BigQuery)
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Python
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R
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Git/Version Control
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Jupyter Notebook
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AI (Claude/ChatGPT)
Core Skills:
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Data Quality & Validation
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Dashboard & KPI Development
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Web Analytics
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User Behaviour Analysis
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Marketing & Product Data
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Stakeholder Communication (C-Level, Management, Clients)
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Data Storytelling
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Critical Thinking & Problem Solving
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Funnel & Conversion Analysis
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Retention & Churn Analysis
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Agile / Scrum
Projects
E-Commerce Analysis Identifying & Improving Sales Performance and Customer Retention
Product Subscription Analytics: Pricing Impacts, Funnel Analysis and Product Forecasting
Row Health Marketing Insights: What strategy should we apply to future campaigns?
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Tableau
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Excel
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Google Slides